Opinion – The Curvy Fashionista https://thecurvyfashionista.com The Curvy Fashionista is THE plus size fashion media platform dedicated to celebrating plus size folks with curves, confidence, style, and smarts; covering the latest in plus size fashion news. Tue, 15 Oct 2024 19:22:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://thecurvyfashionista.com/wp-content/uploads/2021/03/TCF-Favicon-100x100.jpg Opinion – The Curvy Fashionista https://thecurvyfashionista.com 32 32 Opinion: We May Have An Old Woman Problem Here https://thecurvyfashionista.com/alicia-johnson-mature-plus-model/ https://thecurvyfashionista.com/alicia-johnson-mature-plus-model/#respond Wed, 16 Oct 2024 11:00:00 +0000 https://thecurvyfashionista.com/?p=145478&preview=true&preview_id=145478 Mature plus model, Alicia Johnson shares her opinion and thoughts on age and size inclusivity in the fashion world.

This article, Opinion: We May Have An Old Woman Problem Here first appeared on The Curvy Fashionista and is written by Guest Blogger.

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Superstar models of my youth are gracing the covers of the big magazines and walking in many of the shows. Elder actresses are walking shows and being featured in advertising, too. Marvelous. Almost. These older models and actresses are also always commented on for how age-defyingly fit and youthful-looking they are. 

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Suit: Thom Browne Made-to-Measure. Shirtdress: Henrik Vibskov. Bag: Alexander McQueen. Tie and Shoes: Thom Browne. Earrings: Elsa Peretti for Tiffany. Rings: Paloma Picasso for Tiffany, Linanoel. Hair and Makeup: Mala Elhassan: Photo: Studio Nº88

I’m a ‘mature’ large-sized model, and in conversation with my agent at Ford Models in New York, I found out that I’m the only one in North America.

Let me repeat: I’m the only one. 
And I’m not getting booked.

I’m good with not getting booked because another model fits the casting brief better, but I’m the only one. So, if there were a casting brief, I would be the only one to choose from. Ipso facto, there is no casting brief for a mature, large-sized model.

Alicia Johnson Mature Plus Model
Image via Alicia Johnson

Why?

We may have an old-woman-at-the-top problem here — specifically, the women in charge of the fashion business. 

Big, voluptuous young bodies are great, but I have the sneaking suspicion that big, voluptuous old bodies are seen as having been Let go.  Unappealing.  Maybe even a little shameful. 

Being old and large-size, it seems, is bumping up against those unwell stereotypes we were raised with, the unconscious, ingrained, generational, and tired, anorexic aesthetics of heroin chic. 

I believe that we (old women) are so deeply ingrained with these stereotypes that we can’t see ourselves with the same grace and empathy that we see others. Instead, we lament our aging bodies and lost youth — and my cohort is actually in charge of the fashion world.

Alicia Johnson Mature Plus Model
Image via Alicia Johnson

The fashion industry has the power to show our daughters and granddaughters that authentic grace and beauty can exist for aging women.

We have the same moral obligation to demonstrate that being beautiful while being old comes in as many shapes and sizes, ethnicities, and quirks as it does while being young. 

Alicia Johnson Mature Plus Model
Image via Alicia Johnson

I think it’s time for the old women at the top to wake up, show some empathy — to themselves first — and then fight for some grace for the rest of us by wielding their power for cultural good.  Write the casting brief. Start with New York Fashion Week. 

For our culture to be well, we need to see an authentic range of role models of aging. 

Article by Alicia Johnson, is a a model/global brand marketer/author, who has a book coming soon, titled Buried Treasure: A Field Guide to the Life-Changing Magic of Revealing Yourself.

This article, Opinion: We May Have An Old Woman Problem Here first appeared on The Curvy Fashionista and is written by Guest Blogger.

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Three Women in the Fashion Industry Talk About Gaps and Opportunities in the Plus Size Market https://thecurvyfashionista.com/gaps-and-opportunities-in-the-plus-size-market/ https://thecurvyfashionista.com/gaps-and-opportunities-in-the-plus-size-market/#comments Tue, 24 Sep 2024 20:00:00 +0000 https://thecurvyfashionista.com/?p=145080 Fashion Week just passed and while there were some plus size highlights, the lack of representation was the overwhelming theme (again). It’s not surprising that research shows that 81% of women don’t feel represented by fashion advertising in general and a whopping 90% don’t feel represented by fashion models or runway shows!  Given that we […]

This article, Three Women in the Fashion Industry Talk About Gaps and Opportunities in the Plus Size Market first appeared on The Curvy Fashionista and is written by Guest Blogger.

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Fashion Week just passed and while there were some plus size highlights, the lack of representation was the overwhelming theme (again). It’s not surprising that research shows that 81% of women don’t feel represented by fashion advertising in general and a whopping 90% don’t feel represented by fashion models or runway shows! 

Given that we ALL have to wear clothes, we should all be able to find and buy clothes that fit not just our body, but also our style, our budget and our values. But for many women that is not the case. 

New US body data, published by social-shopping platform Mys Tyler, shows that more than half (54.4%) of women in the US wear a size 14 or above — considered “plus size” by the industry. And despite plus size being the majority, this segment of consumers has it the worst when it comes to shopping, with a host of additional limitations beyond those experienced by the straight and mid-sized categories. 

If we can talk about it more, perhaps we can all impact the change we need to see? To start off the conversation, we asked three women in the fashion industry to talk about gaps and opportunities in the plus size market. 

Three Women on the Gaps and Opportunities in the Plus Size Market

Alison Zupancic: “My experience as a plus size model & creator” 

“The plus size market remains underserved and now, actively regressing during the Y2K resurgence” 

Three Women on the Gaps and Opportunities in the Plus Size Market - Curvy Girl in DC
Image via Creator

I’m Alison Zupancic (@curvygirldc), a DMV-based plus size content creator passionate about size inclusivity, diverse representation, and advocating for women’s health. Living with hypothyroidism and Hashimoto’s disease, I’ve learned to challenge limitations, both in my personal life and within the fashion industry, encouraging others to do the same. 

While we’ve made progress, the fashion industry still struggles with size inclusivity. The plus size market remains underserved and now, actively regressing during the Y2K resurgence. As a model and creator, I’ve seen how a lack of representation and limited sizing can make women feel excluded from fashion that should celebrate them. 

Three Women on the Gaps and Opportunities in the Plus Size Market- Curvy Girl in DC
Image via Creator

One of the biggest gaps is the lack of fashionable, sustainable clothing in extended sizes. Many brands claim to offer plus, but often fall short in providing trendy, high-quality garments past a size 22. This issue is worsened by the fast-fashion industry, which tends to neglect sustainability in plus size designs. I’d love to see more brands offer well-made, stylish pieces for all body types while prioritizing sustainable fashion. 

Each fashion week, plus size models remain underrepresented in campaigns and on the runways. The industry continues to highlight and reward thinner models, leaving out the vast majority of body types that exist in the real world. Representation isn’t just about fashion—it’s about empowerment & visibility. It’s time for the industry to embrace meaningful and constructive conversations with the plus community, fostering a space that reflects and celebrates all. 

Kemi Ajibare: “My experience as a fashion stylist” 

“Plus size sections are frequently reduced to basics, devoid of the trendy, fashion-forward pieces that many clients desire, which can prove challenging.” 

Three Women on the Gaps and Opportunities in the Plus Size Market- Styled by Kemi
Image via Creator

I’m Kemi (@styledbykemi), a personal stylist and image consultant, passionate about helping everyday professionals elevate their style with modern, versatile wardrobe essentials. While fashion celebrates diversity in many forms, it needs to improve when it comes to size-inclusivity. Many of my clients are plus size, and despite this category representing a significant portion of consumers, it is frequently overlooked by the industry which can lead my clients to feel frustrated and alienated. 

Among the frustrations are the limited options available (a key reason they seek out my help to point them in the right direction and save them time on research). Plus size sections are frequently reduced to basics, devoid of the trendy, fashion-forward pieces that many clients desire, which can prove challenging. 

The fit and quality of plus size options can also be subpar. Many brands simply scale up their designs without considering the unique proportions and needs of plus size bodies, for my clients this often results in lots of trial and error with ill-fitting garments. 

And finally, so many brands are missing out because they lack plus size representation in their advertising and merchandising (even when they carry the sizes), which sends a message to plus size women that they are not the intended audience. 

Three Women on the Gaps and Opportunities in the Plus Size Market- Styled by Kemi
Image via Creator

Brands that don’t cater, or poorly cater to, plus size women are missing out on servicing the majority of the market. Fortunately, I’m seeing more brands wanting to serve this market better. For brands looking to make a change in this space, here are some things to consider: 

1. Expand size ranges thoughtfully by working with plus size fit models and considering the proportions and comfort of larger sizes. A size-inclusive collection should offer the same style, quality, and attention to detail. 

2. Incorporate diversity of plus size bodies across advertising, campaigns, and runway shows. 

3. Price consistently across sizes, plus size consumers should not be subjected to higher prices. 

4. Create an inclusive shopping experience by offering your full range of sizes in physical stores, not just online, and by training staff to provide respectful and knowledgeable service to all customers. A welcoming atmosphere can significantly impact the shopping experience for plus size individuals. 

Brianna Siciliano “My experience as a plus size shopper” 

“Plus-size isn’t one-size-fits-all, yet when I look at fashion ads, I mostly see hourglass figures, even in 2024!”

Three Women on the Gaps and Opportunities in the Plus Size Market
Image via Creator

I’m Brianna Siciliano (@briannamaria95), Brand & Community Manager at Mys Tyler. I’ve been passionate about plus size representation for most of my life, in college my honors thesis explored the ways plus size bodies are represented in media. 

As a plus size tween turned teen turned woman/adult, fashion has always been a struggle. I can’t remember a time where I was able to walk into a shopping mall (or any store for that matter, excluding the very select plus size brands) where I was able to find options that fit my full-figured, tall (6 foot 1) frame. And let’s not even talk about stylish, trendy options! As a result, I’ve primarily shopped at exclusively plus size brands like Torrid and Lane Bryant. While I’m thankful they cater to plus sizes (beyond small and mid-fats!), being restricted to two brands is quite boring. 

Plus size isn’t one-size-fits-all, yet when I look at fashion ads, I mostly see hourglass figures, even in 2024! I have a bigger belly, wide hips, and a bigger butt, but I rarely see bodies like mine represented. We make up the majority of the population, yet we’ve been marginalized and othered for so long. 

Three Women on the Gaps and Opportunities in the Plus Size Market
Image via Creator

There’s a lot that brands are getting wrong. Some market themselves as being size inclusive but only go up to a XXL-XXXL, or their “plus sizes,” are actually sized-up straight sizes and not designed for plus size bodies. Styles can be quite matronly, boring, or ugly, and nothing like their straight size pieces (which also have a much larger selection). And it’s frustrating when brands offer plus sizes, but don’t use plus sized models in their advertising. 

Universal Standard is one of the few brands that’s truly inclusive in their sizing and fit. They offer showroom pop-ups across the country where you can meet with a stylist and try on pieces before ordering. I own a few pieces from their collection and I love supporting a brand that supports my community! 

There are some other brands doing a pretty good job catering to the plus market, like What Lo Wants, Wray NYC, and Rebdolls, all of which I haven’t tried, but have seen positive things about online. But we still have a long way to go. 

What is YOUR perspective on the state of plus size fashion? Do you have similar thoughts as these three about the gaps and opportunities in the plus size market or did they miss something not mentioned?

Can you relate to any of these women? Share your thoughts in the comments section below.

Author: Sarah Neill, founder of Mys Tyler

This article, Three Women in the Fashion Industry Talk About Gaps and Opportunities in the Plus Size Market first appeared on The Curvy Fashionista and is written by Guest Blogger.

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Plus Size at NYFW: A Tale of Two Perspectives https://thecurvyfashionista.com/plus-size-at-nyfw/ https://thecurvyfashionista.com/plus-size-at-nyfw/#respond Tue, 17 Sep 2024 17:00:00 +0000 https://thecurvyfashionista.com/?p=144882 Being a plus size woman with a relationship to NYFW can feel a bit complicated. Read on to unpack the feelings of both dismissal and inspiration.

This article, Plus Size at NYFW: A Tale of Two Perspectives first appeared on The Curvy Fashionista and is written by Kara "Juicy" Johnson.

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New York Fashion Week (NYFW) has long been the epicenter of style, creativity, and cultural expression. It often showcases the latest trends, setting the tone for fashion around the world. However, as a plus woman, my relationship with NYFW feels a bit complicated. On one hand, there’s the desire to stand resilient among fellow plus size counterparts and even join protests against an industry that has too often overlooked our bodies.

On the other hand, there’s the undeniable appeal of inspiration and networking opportunities at such a pivotal event, reminding us that while the runway may not always represent us, the influence of fashion can be found everywhere.

Standing Strong Together: Advocating for Change

When we consider the representation — or the lack thereof — of plus bodies at NYFW, it’s hard not to feel a sense of urgency to advocate for change. Each season, as plus size women, we witness the same trend: slim silhouettes dominating the runway while our unique curves remain largely invisible.

This lack of inclusivity can be disheartening, fueling frustration and a desire to boycott the event altogether. 

By choosing to stand in solidarity with fellow plus size allies, we can amplify our voices. This can take shape in protests, social media campaigns, or developing alternative events that prioritize celebrating all body types. The goal is not just to highlight the absence of plus representation but push for an industry-wide transformation toward true inclusivity.

The message is clear: Our bodies deserve to be celebrated, not sidelined. Thus, the choice to boycott NYFW as a plus size woman serves as a bold statement against an industry that has consistently overlooked us.

Finding Inspiration Beyond the Runway

However, we live in a world where creativity knows no size, and inspiration can spring from unexpected places. Even if NYFW may not fully represent plus size bodies on the runway, attending the event has its unique benefits.

NYFW is a visual feast of innovation, artistry, and cultural expression. From street style, accessory trends, and the mixtures of patterns to textures and colors, the opportunities for inspiration are abundant, even if we don’t see models who reflect our bodies.

Moreover, the fashion world is evolving. While many high-end shows might still stick to traditional sample sizes, there’s a growing movement toward inclusivity in fashion. Many designers recognize the need for their collections to transcend body boundaries, even if it isn’t always reflected on the runway. For the plus size girl seeking style inspiration, the energy surrounding NYFW can be a powerful motivator. 

Networking: Seizing Opportunities

IMG 2182
Credit: Instagram/@stylishcurves

One crucial aspect of events like NYFW that cannot be overlooked is the potential for networking. Connecting with industry professionals, emerging designers, and fellow fashion enthusiasts can be paramount for those of us in the fashion community. By isolating ourselves in frustration, we may miss vital opportunities that could help shape our careers. 

While walking the runway is not currently an option for many plus girlies, engaging in dialogues, collaborating on projects, or simply attending events can foster connections that build bridges toward greater inclusivity. The conversations happening backstage and on the sidelines of shows are often where real change begins. By participating in these dialogues, we can express our desire for more representation, potentially influencing the very designs that will one day find their way onto the runway.

The Middle Ground: Embracing Duality

So where does that leave us? As plus size women navigating the world of NYFW, we find ourselves at a crossroads. We can champion change and demand greater representation while still drawing inspiration from the rich tapestry of fashion presented before us. We can choose to attend, not just as passive observers but as active participants ready to shape the narrative. 

Ultimately, the decision to attend NYFW lies in the balance between advocating for representation and embracing the potential growth inherent in the experience. Whether walking the picket line or the bustling streets of New York in our trendiest attire, we each blaze a trail toward a more inclusive industry. By combining our efforts, we can have our voices heard while gathering the inspiration necessary to express our fashion stories — curves and all. 

Are you anti-NYFW? Do you see networking as the bigger benefit? Let us know your stance in the comments below!

This article, Plus Size at NYFW: A Tale of Two Perspectives first appeared on The Curvy Fashionista and is written by Kara "Juicy" Johnson.

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Op-Ed: Is The Slang ‘Big Back’ Fatphobic? https://thecurvyfashionista.com/is-the-slang-big-back-fatphobic/ https://thecurvyfashionista.com/is-the-slang-big-back-fatphobic/#respond Mon, 29 Jul 2024 15:00:00 +0000 https://thecurvyfashionista.com/?p=143264 Curvy besties, can “big back” come to the front?! No, I am not talking about a person, but the term. Today, we ask, “Is the slang big back fatphobic?” It has made its rounds on social media and in everyday conversations. But what exactly does it mean? “Big back” is often used to describe someone […]

This article, Op-Ed: Is The Slang ‘Big Back’ Fatphobic? first appeared on The Curvy Fashionista and is written by Jazzy.

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Curvy besties, can “big back” come to the front?! No, I am not talking about a person, but the term. Today, we ask, “Is the slang big back fatphobic?” It has made its rounds on social media and in everyday conversations. But what exactly does it mean?

“Big back” is often used to describe someone consuming large quantities of food and is commonly used as a fat joke regardless of the person’s size.

Credit: TikTok/@sashascaribbeantwist

While it’s unclear who coined the term, it has gained traction in online communities and memes. Whenever the term is used in a meme or social media clip, it’s of someone being greedy or pretending to be “fat” while also being greedy. But is the slang “big back” fatphobic?

Content Creators Speak Out About The Term “Big Back”

Many plus size individuals and content creators have started speaking out against the term, labeling it as fatphobic and offensive. They argue that “big back” is another way society tries to shame plus size bodies, reinforcing negative stereotypes and perpetuating body shaming. They also emphasize that phrases like “big back” perpetuate a culture where plus size individuals are constantly ridiculed and marginalized.

For instance, lifestyle content creator Alice (@alicennn) explains her reasons for how counter-progressive “big back” is.

Credit: TikTok/@alicennn

“When people are told that their big back jokes are offensive, it’s just to say, ‘Oh, it’s not about being fat, it’s about being big and greedy,” Alice explained. “So, you see how we are back to fat people are big and greedy. The personification of being big and greedy is to literally be large.”

Dylan Davis (@dylan.davii) discussed how the term allows people to call others fat but “jokingly.” Furthermore, it doesn’t consider plus size individuals’ feelings.

@dylan.davii

big back this and big back that… ENOUGH.

♬ Nobody gets me – Hans
Credit: TikTok/@dylan.davii

These creators are using their platforms to highlight how harmful language can affect mental health and self-esteem. They stress the importance of respecting everyone’s body, regardless of size, and call for an end to using terms like “big back” that can cause harm. They encourage a more inclusive and respectful dialogue around body image by calling out these issues. It is not just about condemning a single term but about challenging the broader culture of fatphobia and promoting body positivity.

Is the Slang “Big Back” Fatphobic to Me?

Honestly, as a plus size girlie, the term “big back” doesn’t offend me. Jokes or terms rooted in my size are nothing new, innovative, or creative. I’ve heard it all; quite frankly, “big back” is just another word. To me, “big back” is used interchangeably with greedy. And if you’re being greedy, you’re being greedy; size doesn’t matter. Honestly, the only word that truly offends me is the “n-word,” for obvious reasons.

However, just because “big back” doesn’t offend me doesn’t mean it doesn’t hurt others, and I am aware of that. I do not condone bullying. Everyone’s experiences and feelings are valid, and if a term makes you feel less about yourself, you’re allowed to call it out. It’s important to recognize what might be a harmless joke to one person can be deeply hurtful to another. This distinction is crucial in understanding the broader conversation around body shaming and fatphobia.

So, I ask again, “Is the slang ‘big back’ fatphobic?”

It depends on who you ask.

For some, it’s a harmless joke; for others, it’s a painful reminder of societal judgments. The important takeaway is to be mindful of how our words affect those around us. Empathy and respect go a long way in making everyone feel seen and valued.

Whether “big back” hits a nerve or rolls off your back, the ongoing dialogue about fatphobia and body positivity is a step towards a more inclusive and understanding world.

This article, Op-Ed: Is The Slang ‘Big Back’ Fatphobic? first appeared on The Curvy Fashionista and is written by Jazzy.

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Hey, Reality TV! Are Plus Size Contestants On Dating Shows Not A Thing? https://thecurvyfashionista.com/plus-size-contestants-on-dating-shows/ https://thecurvyfashionista.com/plus-size-contestants-on-dating-shows/#respond Mon, 08 Jul 2024 14:00:00 +0000 https://thecurvyfashionista.com/?p=142452 Hey, curvy besties! We have a big bone to pick with reality TV and its lack of representation of plus size contestants on dating shows.

This article, Hey, Reality TV! Are Plus Size Contestants On Dating Shows Not A Thing? first appeared on The Curvy Fashionista and is written by Jazzy.

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Hey, curvy besties! So, usually, I love to sit and talk with you all about fun topics, but today, we have a big bone to pick with reality TV and its lack of representation of plus size contestants on dating shows.

via GIPHY

Like ew, David…catch up!

Reality TV Continues To Miss The Mark

Reality TV, especially dating shows, often miss the mark. While striving to reflect society, they stumble over inclusivity. Be it plus size contestants, Black contestants, or those with other diverse backgrounds, reality TV has a skewed representation. These shows are guilty of portraying a narrow vision of love and attractiveness. They set unrealistic beauty standards that exclude so many of us. And it’s time we talked about why plus size contestants on dating shows are almost non-existent. Do plus size contestants not deserve the chance to find love on TV?

When plus-size viewers tune into dating shows, they don’t see themselves. Instead, they see a parade of smaller, conventionally attractive people finding love. I love that for smaller sizes, but what about us? This lack of representation sends a damaging message: that plus-size individuals are not worthy of romance. It’s disheartening and unfair. And the rare times they bring an ounce of diversity to our screen, the show itself wants to be praised. Reality TV should inspire and entertain, but it often falls short for those who don’t fit the mold.

The Lack Of Representation Of Plus Size Contestants On Dating Shows

Plus size woman applying for dating shows 
The Lack Of Representation Of Plus Size Contestants On Dating Shows
Credit: Canva/alexdndz

When a plus size contestant appears, their portrayal often focuses on weight. It’s as if their size is their only trait. Society deems anyone above a certain size as unhealthy, even if that’s not the case and was proven not to be the case. After the show, there’s immense pressure on these contestants to lose weight. Their worth becomes tied to their size rather than their personality or qualities.

This obsession with weight loss is damaging. It implies that a plus-size contestant’s primary goal should be to become thinner. We need to break this cycle. Plus size contestants on dating shows deserve to be there for love, not just as token figures or weight loss stories.

Let’s look at some dating shows that need to do better:

The Bachelor

The Bachelor” is notorious for its lack of body diversity. Season after season, the cast is full of conventionally attractive, thin people. There was some hope when “The Bachelorette” featured Luke Pell, who had a more muscular build. But he wasn’t exactly plus size, and the show didn’t dive deeper into body diversity. It’s time for “The Bachelor” franchise to embrace more inclusive casting.

Love Island

“Love Island” is another culprit. The show prides itself on drama and romance but fails to include plus size contestants. The focus remains on chiseled bodies and bikinis. The closest they got was with contestants Alexandra Cane and Anna Vakili. Cane, who has since become a natural body healing coach and trauma-informed healer, faced immense pressure to conform. Furthermore, fans were outraged when Vakili, considered plus size, represented one spectrum of curvy. Yes, they count as representation, but don’t reflect the full diversity of plus size bodies. We need contestants who have more rolls or “more to love.”

OWN’s Ready To Love

I am personally in the middle with this next show because they have plenty of Black representation, which I love; however, they do not have that much plus size representation. OWN’s “Ready To Love” is a show that’s closer to getting it right. It showcases a beautiful representation of Black people and plus size contestants (only two, I believe). The show demonstrates that love and attraction come in all shapes and sizes. However, it remains an exception in an industry that largely ignores plus size individuals.

A Call To Action

body positivity concept
Credit: Canva/oneinchpunch

We need more plus size contestants on dating shows. They aren’t just good enough for weight loss shows or as rare exceptions. They deserve to feel seen, to find love, and to be celebrated for who they are. Reality TV can do better. The portrayal on these platforms shapes societal views and personal self-worth. Plus size individuals are not secondary characters in the story of love. They are the main characters, too.

So, reality TV, it’s time to step up. Plus size contestants on dating shows need to be a norm, not a novelty. We all deserve a shot at winning someone’s heart and having ours won. Let’s push for more inclusivity and show the world that love truly knows no size.

This article, Hey, Reality TV! Are Plus Size Contestants On Dating Shows Not A Thing? first appeared on The Curvy Fashionista and is written by Jazzy.

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From the Editor’s Desk: Plus Under New Management https://thecurvyfashionista.com/plus-size-fashion-industry-new-management/ https://thecurvyfashionista.com/plus-size-fashion-industry-new-management/#comments Fri, 21 Jun 2024 11:00:00 +0000 https://thecurvyfashionista.com/?p=139798 There have been quite a few changes, shakes ups, and shifts in the plus size fashion industry. EIC Marie Denee talks about how the plus industry is under new management and the implications and concerns the community has.

This article, From the Editor’s Desk: Plus Under New Management first appeared on The Curvy Fashionista and is written by Marie Denee.

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**Cues Miki Howard’s “Love Under New Management”**

As your resident marketing nerd with a finger on the pulse of the plus size fashion industry, initially I wanted to dissect the recent news of Dia & Co being acquired by Full Beauty Brands and address my questions. However, when I took a step back and looked at all the changes that has happened to and within the plus size fashion industry over the past 10 years, it sparked more than just curiosity. It ignited a new wave of questions about the future of plus size fashion. More specifically: Plus Under New Management.

In realizing the forecasted revenue opportunities in plus size fashion to reach a $501.35 billion dollar market by 2033, new players have and are entering to play in a space that is uniquely nuanced and one that operates in a different way than traditional fashion.

Could it be that these new changes are impacting the changes felt throughout the plus size community?

Can the new leadership recognize what the community needs and demands are in order to be successful?

Walk with me a bit as I try to make sense of all of this with plus under new management…

The recent acquisition of Dia&Co by Full Beauty Brands has been a major shake-up in the plus industry- one that could have longer lasting implications. Full Beauty Brands, a legacy plus size catalog brand that owns popular plus size brands like Catherines, Roamans, June & Vie, Jessica London, Swimsuits for All, and most recently, Eloquii, has recently acquired Dia&Co. and by default, 11 Honoré (more about this later).

Not only has Full Beauty Brands been busy (and concerningly distant with the plus size community), but the Australian based powerhouse, City Chic has been busy as well. City Chic Collective has quietly been collecting brands to build its “World of Curves” to include Hips & Curves, Avenue in 2019, Evans in 2020, and navabi in 2021.

plus size party dress- BETSEY JOHNSON STRAPLESS TULLE TEA DRESS
BETSEY JOHNSON STRAPLESS TULLE TEA DRESS at torrid.com

But that is not all that has moved over the past few years in the plus size fashion space. Fashion to Figure is owned by New York & Co (who is currently experiencing ownership challenges), both Torrid (who went public and still is the only plus size brand on the stock exchange) and Lane Bryant are owned by Sycamore Partners and Knitwell Group. Most recently, news was announced that Ashley Stewart acquired a new owner in Kinbow LLC, an affiliate of RA Capital.

That’s a lot of change, right? And we haven’t even gotten to the store closures…

With all that, to say that you may have noticed a few shifts and changes in plus size fashion options, the above could be a reason (or two) why. But where my mind immediately goes is with all this new management and ownership, what can we expect, look for, and understand when plus is under new management?

Limited Edition Lingerie Dia and co

plus size fashion industry news
Dia & Co Lingerie Capsule Collection

The latest Dia & Co acquisition news has left us wondering what the implications will be for both the brand and the plus size fashion community. Do we lose the specialness of luxury plus size fashion in 11 Honoré? Can we talk about this new leader in the plus size fashion space- one who has held down the plus size catalog business, who is in transition to modernize and adapt to today’s consumer, and one who many are not too familiar with…

What does that acquisition mean for us, the plus size community? Well, that’s the 1.4 billion-dollar question (that’s the revenue that Full Beauty Brands is reported to have done in 2023), isn’t it? The official press release sings praises about the combined reach and resources that this union will create.

But as a marketing nerd with a healthy dose of skepticism (it’s a job requirement, darling!), I can’t help but wonder what this means for Dia & Co, Eloquii, Full Beauty Brands, City Chic and frankly, the plus size fashion industry as a whole. And we haven’t even begun to layer in the impacts of social media and search…

Concerns and Questions I have for the Leadership w/in the Plus Size Fashion Industry

From a business perspective, I get why these brands want to enter this space. In my MBA studies, one of the first lessons drilled into us was “At the end of the day, it’s all about the dollar.” But how and where does this fit into a space that leads with emotion, heart, and activism? You cannot approach the plus size fashion industry and community as you would any other specialty or niche group. Not from the same design, marketing, or community approach as you would straight size fashion.

NOPE.

The recent acquisitions in the plus size fashion industry raise several questions for these brands and their leadership. But there are concerns… We are trusting in one or two brands to create various brand identities. We already don’t have that many brands in the plus size fashion space, to have such a concentrated ownership.

Because I care and am curious… I have a few questions for plus size brands and their leadership to consider:

To the new (and old) plus size leadership and management, I have to ask…

Are you familiar with the plus size community?

The growth of plus size fashion is directly related to the growth of social media. Social media had been able to unite and bring together plus size people in ways we had yearned for. To be able to bring together other like-minded people who are fellow plus size fashion lovers, activists who champion access to options, inclusion, and more, and the professionals and creatives who help make it happen.

The community is where you will find the various indie designers, style makers (Bloggers), trendsetters (influencers), OG experienced social media marketers, plus size celeb stylists, plus size event producers, plus size marketing experts and plus size media, like TCF.

But this is also where you will have to be engaged to also move the needle with your brand. You have to be engaged. The “If you build it, they will come” thought process no longer works. If you want to make inroads in this space, you MUST also invest in this community through marketing, research, and time to know and connect with this space. There is no way around that.

Are you hiring plus size marketing and business experts and talent for leadership or consulting roles?

Oftentimes when we peek behind the doors, leadership looks NOTHING like the community it serves. No women, no plus size people, no one who intersects at various parts of life. Now, don’t get me wrong, there have been some great leaders in the past who have championed and led their brands respectfully, especially not being either plus or a wearer of woman’s wear. But this is NOT that.

THIS is even more challenging because we have executives with years of experience and plus size specific knowledge who consistently get looked over, because they are not *seen* as or recognized as experienced enough (or whatever biases that keep plus size women among the lowest paid class)… but if the leadership keep a glass ceiling from plus size experts, professionals, and executives, how will we ever have leadership who looks like us? How will the brands really innovate and serve our community?

H&M taps Tess Holliday as Size & inclusivity Consultant

Plus size fashion industry news
Image via H&M/H&M taps Tess Holliday as Size & inclusivity Consultant

Look at what H&M did, with their Size, Diversity, and Inclusivity Consultant. A size-inclusive brand took the time to reach in, listen, learn, and apply their learning to better serve us. What these plus size brands that are run and owned by VC firms and with leadership who is not plus can do is take a page from H&M.

Even the legacy plus size brands can benefit with tapping industry professionals from within the plus size community to give and share insights, observations, and perspectives in a consultative role. Because as much as the industry has grown, so has the consumer; with what she wants, what she is looking for, and where she is going to get it. Don’t ever get too complacent thinking you know everything… even TCF has had to pivot and evolve!

How will you engage the plus size media and influencer space? Are you creating and setting adequate Marketing Budgets outside of performance marketing?

The fun part about the evolution of the plus size fashion space and community has been the growth of the plus size blogger.  Bloggers evolved into influencers or media and around 2015, the industry of influencing started to take off!

But the fun part here, is what worked ~10 years ago will not work today. You have to have a full-on strategy and budget to engage influencers. You will need BOTH top of funnel awareness AND a conversion strategy. This will be a mix of performance marketing and the emotional quotient to move the needle. Both earned and paid placements.

You must have a budget to capture a mix of macro, micro, and nano influencers. But also? There is plus specific media… Plus Size Digital media platforms that operate like the Pop Sugars and Who What Wear’s whose audience is 100% your customer, can flight direct ad campaigns, give you experiential activations and industry insights…  How are you engaging them?

What plus size centered events will you participate in?

plus size fashion industry events- Philly Fatcon
The Upcoming Philly FatCon Event

There is a loud and consistent call for more events. The plus size community is hungry to get out and reconnect in person. Legacy events have come and gone and new ones are hitting the space. How are YOU showing up and showing out for the community you serve?

And when you do, are you doing so at a level that ensures the sustainability and viability for that event? Are you an active partner? Are you making it easy for event producers to engage in conversation to learn more about what YOU are looking for?

How can the community get to know, learn, or experience you if you are only digitally native and are not meeting them where they literally are?

Are you pushing the fashion forward or playing it safe and predictable?

Lastly, we need great fashion. Inspirational. Contemporary. Bold. Refreshing.

11-Honoré-LaQuan-Smith01
11 Honoré Announces BIPOC Designer Initiative: 11 Honoré x LaQuan-Smith

Whenever we get new collections or brands, they go in on the basics, the essentials- but water down the fashion forward options. Did you know that contemporary plus size fashion is one of the fastest growing segments within plus size fashion? Yup.

So, there is so much room here to play, test, experiment with a sub-label or sub-brands to cater to the plus size marketplace. Hello Theory. DKNY. We are waiting on you!


I purposely posed these questions to start the conversation… I do have more thoughts on this and even more about what could have been with 11 Honoré.

These new leadership and management changes, do you think that they have impacted the way we experience plus size fashion today? Is it a management or social media algorithm thing? Have you noticed any specific changes? What is it that you feel differently?

If you could speak directly to the new management of the plus size fashion or size-inclusive brands, what would YOU say?

This article, From the Editor’s Desk: Plus Under New Management first appeared on The Curvy Fashionista and is written by Marie Denee.

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Is Anyone Conflicted About ‘Bridgerton’ Season 3? Let’s Talk About It https://thecurvyfashionista.com/opinion-on-bridgerton-season-3/ https://thecurvyfashionista.com/opinion-on-bridgerton-season-3/#respond Tue, 28 May 2024 17:00:00 +0000 https://thecurvyfashionista.com/?p=141475 Let's break down "Bridgerton" Season 3, Part 1? Thoughts and feelings on Colin Bridgerton all the way to Cressida Cowper.

This article, Is Anyone Conflicted About ‘Bridgerton’ Season 3? Let’s Talk About It first appeared on The Curvy Fashionista and is written by Jazzy.

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Dearest reader, can we talk for a second about the “Bridgerton” Season 3, Part 1? Unpopular opinion: I didn’t like Colin this season, and the romance fell flat. And I know this is just the first installment, but that still doesn’t change my mind. But hear me out before everyone coming for me (because I get it, I watch the “Bridgerton” series at least once a month).

‘Bridgerton’ Season 3 Recap

Our last glimpse of the series involved two very passionate lovers in a carriage ride home. I’ll be the first to say that I might have rewatched that scene a few times. 

via GIPHY

In addition to that scene, this season, several huge moments occurred as well: 

  • Pen and Eliose Don’t Rekindle Their Friendship 
  • Cressida Cowper is Bearable…Kinda 
  • Francesca Bridgerton is the Newest Diamond
  • Anthony and Kate Bridgerton Want an Heir
  • Lady Danbury’s Peace Is Disturbed 
  • Mr. and Mrs. Mondrich’s Status Changes
  • Colin Proposes to Pen #Polin 

Even with these key moments, I was still underwhelmed. 

The Problem With Colin Bridgerton

bridgerton
Luke Newton and Nicola Coughlan attend Netflix’s “Bridgerton” Season 3 World Premiere at Alice Tully Hall, Lincoln Center on May 13, 2024, in New York City. (Photo by Jamie McCarthy/Getty Images)

Colin Bridgerton got off too easy when it came to Penelope. I mentioned before that this season is for wallflowers and plus-size individuals who are often overlooked; therefore, I am excited Pen is getting her fairytale ending. 

Colin has always been the charming, cute one in the background. But this season, his persona turned, leaving me less than impressed. Lady Whistledown even calls it out. Colin didn’t need to transform into a “rake” to be compelling. A prince charming doesn’t have to be a bad boy or some unattainable hunk. I wanted Colin to stay true to himself, to be just Colin. Penelope, on the other hand, carried this season for me. I enjoyed Penelope stepping into the spotlight, albeit it wasn’t long enough. She remained true to herself while still growing into a more confident woman. 

Plus, it was too easy for Colin. I needed to see him work harder for Penelope’s affection after his hurtful comments last season — whether he meant them or not. He didn’t sweat enough. Instead, it felt like Colin got a pass. The show briefly addresses his past comments, but it wasn’t enough. We’ve seen too often how people love plus-size individuals in the dark while making them the butt of their jokes. Colin needed to do more to show he was worthy of Penelope’s love. I’m not saying Colin settled, and I am happy he’s realized his affection for his dear friend, but I wish she would’ve given him a harder time. 

This Season Didn’t Sweep Me Off My Feet 

While Colin fell short, the rest of the cast did their part (IMO). The Featheringtons, their husbands, Crisseda and Francesca Bridgerton, delivered. Their stories and performances were engaging and kept the narrative moving. But they couldn’t entirely make up for the central romance that felt a bit lackluster. Nicola Coughlan and Luke Newton’s chemistry feels more real, and they’re not even dating.

Maybe it’s because the bar was set so high by previous seasons’ couples, and that’s why this one didn’t quite hit the mark for me. However, it didn’t feel like Colin would stand with Pen between the heavens and the earth (Call back to “Queen Charlotte: A Bridgerton Story”)

via GIPHY

I understand it’s still early. We have a second part of the season to look forward to, and maybe things will turn around. But Part 1 left me wanting more. I wanted the same magic and emotional rollercoaster that previous seasons provided. 

Penelope deserved her happy ending, and I’m thrilled she got it. But I wanted to see her with someone who had to work for her, someone who realized her worth through struggle and growth. Colin needed to be more than just a cute face; he needed to be a man worthy of the woman Penelope had become.

“Bridgerton” Season 3 has its moments. It’s still a beautiful show, but the central romance didn’t quite live up to my expectations. Let’s hope Part 2 delivers the depth and passion that Part 1 lacked. For now, I’m conflicted, and I’m sure I’m not the only one.

This article, Is Anyone Conflicted About ‘Bridgerton’ Season 3? Let’s Talk About It first appeared on The Curvy Fashionista and is written by Jazzy.

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Breaking Free of the Body Type Mold for Your Big Day https://thecurvyfashionista.com/julie-sabatino-body-type-mold-big-day/ https://thecurvyfashionista.com/julie-sabatino-body-type-mold-big-day/#respond Fri, 03 May 2024 11:00:00 +0000 https://thecurvyfashionista.com/?p=140570 Bridal Stylist, Julie Sabatino shares her personal story and experience that launched her business, The Stylish Bride, and book "Dressed, Styled, and Down the Aisle."

This article, Breaking Free of the Body Type Mold for Your Big Day first appeared on The Curvy Fashionista and is written by Guest Blogger.

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TCF welcomes bridal stylist, Julie Sabatino to share her story and share how her own personal experience with wedding dress shopping impacted her, because her purpose, and now platform with the launch of her new book “Dressed, Styled, and Down the Aisle.”

As a curvy woman, I learned early on that I was a pear. Heavier on the bottom and smaller on top. Over the years, the sizes of each have varied, but the shape remained the same. It didn’t particularly bother me that I was associated with a fruit, but it did leave me with the lasting impression that the heavier parts (my tush and thighs) should be hidden, camouflaged and minimized. It just seemed obvious, right? Of course, I should want to look as thin as possible and present myself to the best possible advantage. I never questioned it. Years of struggling with low self-esteem and cutting off the bottom of my pantyhose (before Spanx) were my norm.

It never occurred to me that there was another way – that I didn’t have to hate my bottom. Instead, I had to love my top. But this isn’t my speech to encourage you to embrace your body as it is (although I sincerely hope that you do). Instead, this story is about highlighting what you love about yourself and acknowledging that this means different things to different people. And then doubling down on that self-love on one of the biggest days of your life. The wedding day.

Whether you are curvy or thin, tall or short, busty or flat chested, the external scrutiny a woman faces is never more poignant than when shopping for a wedding dress.

Someone said to me once that a wedding is the crucible moment in a woman’s life where all of their deepest anxieties come to the surface. I really think that’s true. It’s an event that is all about you (and of course, your partner too), set on an amplified public stage – something you want to look your absolute best for.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride by Julie Sabatino
image by Phillip Van Nostrand for Julie Sabatino

You want to look back on those pictures in the years to come and think, damn, I was hot! All eyes are on you on that day, and all the days to come thanks to social media. That’s a lot of pressure. And we are our own worst critics. And in this expectation of hosting a “dream wedding” as defined by society, and you’re expected to look the part.

I faced these challenges myself and all of my earlier struggles seemed like nothing compared to the difficulty I had when I was shopping for my wedding dress. I was 21 and engaged and I had absolutely no clue where or how to start shopping for a wedding dress.

So, I did what every bride in Manhattan did in 2001, I booked an appointment at Vera Wang. I honestly thought it would be an amazing morning that my favorite women and I would all share together and I would find a dress that I loved. Just like in the movies. Right? Wrong.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride by Julie Sabatino
image by Christian Oth for Julie Sabatino

While the store and consultant could not be more lovely, I realized about five minutes into my appointment that none of the samples were going to fit me. They were all a bridal size 8.

Sidebar…in case you don’t know, bridal sizing runs small. Really small. Bridal sizing is based on a standard that was formulated in the late 40’s and early 50’s by Haute Couture houses in Europe. As time went on, women got larger and most ready-to-wear fashion brands adopted with the times and expanded their size charts, but the bridal industry at large did not.

The reason is complicated, but mostly related to the fact that most wedding dresses are “made-to-order” and the rationale is if we are taking your measurements and then fitting the dress to you, numerical size doesn’t matter. But it does matter. It actually matters a great deal. A size 8 wedding dress is equivalent to a size 4 ready-to-wear dress, and I was a size 10 when it was time to try on my dress.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride by Julie Sabatino
image by Phillip Van Nostrand for Julie Sabatino

I will never forget the humiliation I felt the first time I had to come out of the dressing room and show my very thin and very judgmental future sister-in-law a dress with the back wide open. I was mortified. The experience continued for the next hour at which time I left and I cried.

I spent the next several months searching for the perfect wedding dress and struggled through many more appointments like that. (In 2020 I developed a product called The Sample Size Solution that helps non-sample size women fit into the samples and have some added coverage. Because this very real problem, still exists.)

Through years on my therapist’s couch, I now realize that there were many factors contributing to my dress distress, and it wasn’t just the sample size. But for the purpose of this story, I am going to focus on one: every consultant I met thought that because I was pear shaped, I should wear a ballgown dress to hide the bottom and show off the top.

The only problem was, that’s not what I wanted. I actually felt bigger when I had all that fabric and crinoline on me, not smaller. I eventually found a slim, A-line dress that I loved, and felt really beautiful in. But to get there, I had to cut the noise of the salons, well-meaning friends, and the industry and instead, listen to my inner cheerleader and advocate.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride by Julie Sabatino
image by Christian Oth for Julie Sabatino

To this day I love my dress, and I’m thankful for the difficulty that I faced because it led me to starting The Stylish Bride in 2004. Since then, I’ve worked with thousands of women and I can tell you one fundamental truth: what makes a woman feel confident and beautiful is highly personal and different for everyone.

And the bridal industry as a system is not set up to make you feel your best. At every turn you’ll hear the word “perfect” or “dream” when referring to a wedding. These are ideals no woman can compete with in real life.

We want to feel our own personal best but how can we as women do that within this framework? When it comes to the dress, it’s time we focus on what we want to highlight, rather than cover up. It has to be about what we love about ourselves, not what we don’t.

When we start with a new client at The Stylish Bride, we ask them a slew of different questions, all designed to paint an overall picture of who this person is and what makes them feel amazing. We purposefully ask what they like to accentuate, not what their body type is.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride  by Julie Sabatino
Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride at Amazon.com

In my upcoming book, Dressed, Styled, and Down the Aisle, I dive into the fashion and discuss what shapes of dresses typically flatter each body type, but I also talk about the emotional side. I believe you have to try lots of different shapes to know what is right for you, no matter what your salesperson thinks because of the fruit she sees you as.

Maybe the sequel will be about curvy women because I don’t feel like we talk enough about the personal preference piece. That just because I have wide hips, doesn’t automatically mean that I don’t like them.

Wide hips aren’t a problem area, they are beautiful, and it’s up to the woman if she wants to show them off or play them down, for any reason at all. There are nuances to this and nuances to every woman. It’s not a one-fruit-shape-fits-all kind of thing.

Dressed, Styled, and Down the Aisle: Becoming a Stylish Bride by Julie Sabatino
image by Christian Oth for Julie Sabatino

Personal preferences need to be considered and not assumed. The more personal the experience, the more confident the woman. And while women today are so much further along in personal acceptance and body inclusivity than even 20 or so years ago when I was getting married, we still, as a wedding industry, and as a society, have a long way to go.

I look forward to the day women are not fruit, especially on their wedding day.

About the Guest Wrtier: Julie Sabatino

“The original — and most sought-after —bridal stylist in the world, Julie Sabatino is the founder of The Stylish Bride and the go-to for some of the most discerning brides in the world. Julie has spent two decades curating wedding looks for an impressive client list that includes celebrities, socialites, and elite power players who count on her impeccable taste, highly coveted connections, and unparalleled expertise to guide them through the often confusing world of wedding attire.”

This article, Breaking Free of the Body Type Mold for Your Big Day first appeared on The Curvy Fashionista and is written by Guest Blogger.

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From the Editor’s Desk: When the Community is Taken Out of Plus Size Fashion  https://thecurvyfashionista.com/plus-size-community-plus-size-fashion/ https://thecurvyfashionista.com/plus-size-community-plus-size-fashion/#comments Tue, 02 Apr 2024 19:30:00 +0000 https://thecurvyfashionista.com/?p=139340 Let's dive into the essence of plus size fashion and its beating heart - the vibrant and nuanced plus size community and its role in the growth and advancement of plus size fashion.

This article, From the Editor’s Desk: When the Community is Taken Out of Plus Size Fashion  first appeared on The Curvy Fashionista and is written by Marie Denee.

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There is a unique nuance in the plus size fashion space, one that many mainstream retailers, brands, and marketing experts miss all the time when trying to woo the plus size consumer. One that we are starting to see and feel, even among the plus size brands. Something that around 2015 was peak plus size fashion… the Plus Size Community. 

Now… walk with me for a few as I break this down. 

The Plus Size Community- 25 Plus Size Women Of Color Who Paved The Way for Body Positivity & Plus Size Fashion

As the plus size fashion industry has grown, thanks to the various OG plus size professionals, legends, icons and plus size influencers who paved the way, when everyone thought that plus size fashion was a fad, the industry has grown curiously stagnant, or so we are led to believe. 

Never mind the reports that state that plus size fashion is forecasted to be a $501.35 billion dollar market by 2033. During this perceived stagnancy, murmurs of Ozempic, the contraction of plus size stores, influencers walking away from this space, brands acquiring each other, leadership changing hands to people who are not connected to the plus size space, the plus size community has felt the change. 

Concerns about what is happening have hit a fever pitch and as I have been watching, reading, and observing, I wanted to take it all in to analyze with my Virgo Sun, Cap Moon tendencies, just what has been happening in plus size fashion and I think, I have figured it out… 

The thing that gave plus size fashion a place, a chance, its growth? All comes down to the plus size community. Everything. The whole of it. 

Inside the Plus Size Community Boom 

If we go back to around 2015, this was probably where major changes in the plus size community started to happen! Fashion brands were starting to recognize the plus size blogger and influencer. Brands also started recognizing that this boom of creators also could lead to a boom in sales. And for some of those brands (and bloggers and influencers), it did… 

Marie Denee - USA (thecurvyfashionista.com)
Women are Back Campaign by Marina Rinaldi

I mean, I along with 10 other influencers even had a trip to France to the Marina Rinaldi Headquarters– which yielded me a full-on photoshoot in Marie Claire! We had our very first TCFStyle Expo In Georgia, FFFWeek was jamming, and Curvy Con launched. 

Target finally paid attention and included plus sizes in their brand collaborations, even the UK plus size brands jumped in to play. River Island launched plus sizes. Beth Ditto dropped her collection, and Christian Siriano for Lane Bryant! It was a year of excitement and firsts! 

There was a newness, acceptance, and a realized opportunity in plus size fashion that was thrilling. The plus size community flourished with events, collections, and brand collaborations as we all united on various social media platforms to directly challenge stereotypes, various isms, and style preferences. 

The Plus Size Community- Christian Siriano for Lane bryant featuring Danielle Brooks
Christian Siriano for Lane Bryant featuring Danielle Brooks

And the brands and retailers listened and reacted as they knew how to do. We had representatives on the brand side who were involved in the community. Those who built relationships, attended events, and took time to listen to (and implement) what the plus size community was asking for. 

It was a beautiful time. It was TCF’s peak traffic time, we were jamming on the one… The following year, Refinery 29 dropped the 67% report. It backed up what many in the plus size space were saying and research backed up our claims, desires, and demands. 

But then… things changed. 

Social media threw us a wrench with algorithms, Google introduced a few new updates, and reach was immediately limited amongst brands, retailers, and content creators. It also shifted how and where we shared content.

Marie Denee in the Eloquii campaign

Plus Size community
Image via Eloquii Ogs Campaign

While most of us learned how to pivot and adjust, these changes impacted the collective plus size community but birthed something even cooler: niche communities within the plus size community. From plus size travel, LGBTQ creators, plus size mommy bloggers, to dancers and so many smaller communities based on location flourished. 

The VC community started investing in plus size brands, giving validity to the viability of plus size fashion. Brands like 11 Honore, Dia & Co, Universal Standard, and even Eloquii, among others, received healthy investments in their businesses. 

And then… the pandemic happened. 

Established retailers started acquiring and selling plus size brands. City Chic acquired Avenue, Evans, Navabi, and Hips and Curves. Dia & co took over 11 Honoré. Lane Bryant was sold to the same owners of Torrid and with that closed a healthy number of stores. Torrid IPOed. Eloquii exited all of their physical stores. 

Indie plus size designers pivoted as much as they could- some completely changing their direction. Some exited the business completely. With the pandemic keeping us all inside, the events that brought us all together, dried up. Businesses that once excitedly supported events were hesitant to engage the community again. 

allgo an app for plus size people l2o T pC5cE unsplash
Image via AllGo App

Which brings us to today… with the rise of TikTok, Reels, and YouTube shorts, video has inspired a new wave of influencers and creators, has catapulted new faces with collaborations and partnerships. 

But with that, the loudest concerns and challenges has been the lack of exciting plus size fashion, the limited amount of plus size models on the catwalk, and the oversimplification of “size inclusive” brands not carrying a full plus size range… 

So, what are we to do? How do we revive that plus size community that ushered in so much change, visibility, and inspiration? How do we reclaim that vigor, passion, and audacity? It may seem that we have taken steps back, but in the retail growth cycle, we are still in our growth phase! 

I have a few ideas, but alone I do not have that answer… However, I do have a few key facts to share and remind you, to quell a few of our concerns:

A Few Current Truths about the Plus Size Community 

The plus size fashion space is STILL in its growth phase! With a compound annual growth rate (CAGR) of 5.7%. Compared to straight size women’s fashion at a CAGR of 2.83%. That is almost double the growth rate of straight size fashion! So, no matter what folks are saying, the numbers do not lie! The plus size fashion market is still booming.

The work that the plus size community has been doing is exactly what has led to the growth and options in fashion we have today!  Gitnux credits “Increased body positivity, awareness, and marketing efforts, growing plus size fashion influencers, expansion of product lines by fashion brands, and a growing consumer base are some of the leading factors driving growth in the plus size industry.”

This means that we should NOT stop using our voice showing up on social media, pushing back and holding brands accountable with inclusion and fashion options. Don’t let up now! Show your support by sharing, leaving comments, shopping, attending, subscribing to those plus size brands (and media like TCF) to encourage, motivate, and challenge those to keep up the fight! 

It is both exciting and sad to see the newest generation of plus size influencers still taking up the fight. We see examples of this with Remi Bader and her “realistic hauls” ultimately landing her a collaboration with Revolve, and Samyra Cambrielle with her viral “Plus-Size Freestyle” calling out the lack of inclusion of extended sizes in physical stores.

Indie designers, if you are reading this, the Mid-Price (elevated mass market) is positioned to be the fastest growing plus size fashion segment to grow! Seriously! Future Market Insights shares that “The demand for premium plus size clothes is predicted to expand at a faster CAGR over the forecast period due to increased spending capacity, adoption of global fashion trends, and consumer desire for sophisticated items usually exclusive and produced by fashion industry specialists.”

This means that current challenge for you is to get your brand, vision, and innovation out there! Marketing! Showing up. Building your team. Honing your business craft. Applying to programs that help build that foundation and SOAR! (Remember that TCF is here to support YOU!) 

You Oughta Know: Gia/irl, a Contemporary Plus Size LA-Based Brand

Plus size community
image via @giairl on instagram

Even more exciting? Is that this growth is not specific to the US plus size woman’s market (while holding 40% of the market share). NOPE. This growth in plus size fashion and with the plus size community is also international and cross segments:

  • The UK holds around 14% of the market share, as of 2023, but even more impressive, is that the number of plus-size brands rose by 50.7% between 2015 and 2020.
  • Big & Tall Fashion– Get this…  “The male segment accounted for roughly half of the global plus size clothing market revenue in 2023 and is likely to continue to rule the roost over the forecast period.” In addition to this, this market is predicted to be worth $3.3 billion globally!
  • China, Japan, and Korea– Keep an eye out for these spaces as they hold a combined share of the market (20%, 10%, 5%) at 35%! Even more curious and exciting for me, who grew up in Japan, is that Gitnux shared that It is “estimated that by 2027, the Asia-Pacific plus-size apparel market will grow with a CAGR of 7.3%.”
  • Contemporary plus size fashion– For those who are fans of Contemporary or premium plus size fashion, you are in for a treat! “The demand for premium plus size clothes is predicted to expand at a faster CAGR over the forecast period due to increased spending capacity, adoption of global fashion trends, and consumer desire for sophisticated items usually exclusive and produced by fashion industry specialists.”
  • Luxury plus size fashion– there has been enough growth in this segment to register a 1% share in the plus size fashion market! Trailing behind petites (4%) and maternity (6%), the fact that there is growth here, is exciting… 

Pretty impressive stats right? 

ASOS LUXE Curve organza puff sleeve polka dot top with bow back and maxi set
Curve organza puff sleeve polka dot top with bow back and maxi set at ASOS.com

So, while it may feel like we are taking a few steps back and that things are changing, I see them a different way. Being the nerd that I am, I pose and recognize a different question… 

How do we reignite, recognize and/or restore the plus size community to that power through this space in the growth cycle, to continue to show up and show out- fashionably? 

How do we bring back that unity, that comradery, that connection, after all that has happened in the world? 

I think it is important that we first acknowledge and recognize that this space we find ourselves in, is part of the growth cycle in fashion. Realize that the plus size community many have called out that is missing, is still there, it is just spread out a bit more and that we have to be intentional to reconnect with folks. 

Hold ourselves accountable to show up for others in this space in the ways we know how and to not be shamed or embarrassed to ask for help or guidance. Also? We need to make sure that we can show up for ourselves (me included).

FOUNDER EDITOR IN CHIC Marie Leggette SheHer
Marie Denee – Founder of The Curvy Fashionista

But most importantly, we need to give ourselves a little grace, kindness, and patience, myself included. These past few years may have been MY personal roughest EVER, and I find myself leaning into life’s lessons, resolving missteps and mistakes I have made, and figuring out what it means to show up for myself, for TCF, and the community. 

It is only once we reconcile these feeling can we come together to really impact some change, remind these brands what we want, need, and deserve! 

And you know what? I am extremely excited to see where the plus size community and the plus size fashion market goes from here… This is not an individual walk, but a collective one. 

But now, I would like to hear from you… With what you read and processed, what do you think about the plus size community? Do you agree with where I am coming from? Do you see a missing point? 

This article, From the Editor’s Desk: When the Community is Taken Out of Plus Size Fashion  first appeared on The Curvy Fashionista and is written by Marie Denee.

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Picture Perfect! Here’s 6 Tips You Should Know When Booking a Plus Size Photoshoot https://thecurvyfashionista.com/tips-booking-a-plus-size-photoshoot/ https://thecurvyfashionista.com/tips-booking-a-plus-size-photoshoot/#respond Wed, 28 Jun 2023 20:00:00 +0000 https://thecurvyfashionista.com/?p=135711 Ever wondered what you need to know to have an amazing plus size photoshoot? We welcome Robin Daley of Curvy Photography as she shares a few tips to get it right!

This article, Picture Perfect! Here’s 6 Tips You Should Know When Booking a Plus Size Photoshoot first appeared on The Curvy Fashionista and is written by Guest Blogger.

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If you are a business professional, a creator, have a family or are trying out the online dating scene, chances are you’ve had your photo taken by a professional photographer or have enjoyed a plus size photoshoot. During my 20-year career as a photographer, I’ve had my own headshot taken many times.

In my lifetime, I’ve been every size from a 12-22. I’ve learned to be kind to myself about my body. But when I was on the other side of the lens, I noticed the heavier I was, the more disappointing the experience was.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

I expected professional photographers to understand how to photograph a plus size woman and more importantly, care enough to do the work in a way that made me feel like a valued client. I’m here to tell you, that was not my experience.  

What I got back was a mess of awkward poses, bad angles and a tangled mess of hair and clothing that would never have passed inspection for a professional’s street size clients. Many times, I was left feeling terrible about myself, but I also knew I could do better.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

My experiences inspired me to create Curvy Photographer, a brand specializing in plus size headshot and portrait photography. I’ve been a wedding and portrait photographer for years, but realized this was a need that wasn’t being fulfilled.

Not only am I excited to step up to fill it, but I’m happy to share with you the benefit of my experience.

Below are my tips all plus size women should know when booking a plus size photoshoot. Use them to advocate for yourself and get the amazing pictures you deserve.

What to Look For In a Photographer for Your Plus Size Photoshoot

Do your research. Always check out a photographer’s professional portfolio for examples of other plus size clients. This is important because it could tell a story about the photographer’s relationship with plus size clientele.

Photographers who don’t have plus size representation in their online media may either be inexperienced with shooting such clients or they may not feel plus size clients are ‘on brand’ for them or beautiful enough to share in their portfolios. This is a huge red flag.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

If you’ve already started a conversation with this photographer, ask them if they have any sessions with a plus size client that they can share with you. If they don’t, proceed with caution, but read on.

Tips for Scoring Great Images from Your Plus Size Photoshoot

You can be the most body positive person on the planet but you still deserve to have a professional photographer pose you in a flattering way. And, by the way, most of the rules for flattering poses apply to literally everyone, no matter what size you are.

So, there is no excuse for a pro not to know these strategies and take the time and care to set you up in this way. Now, let’s take a look at what you should be aware of before your session.

Learn Your Angles

Shooting from a higher angle is universally flattering. We have all done this with our Insta selfies. If you follow some plus size clothing companies, you will frequently see the models shot from low angles. I personally cringe at this, but their priority is showing the clothing not the model. If you aren’t shooting commercial clothing photography, most of your images should be shot from a high angle.

You may already know that shooting from a higher angle minimizes a larger chin. But even if you aren’t concerned with your chin, high angle shots have other benefits. If you tend to look squinty in your images, the high angle will help to open your eyes and shine some natural light into them.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

Is your photographer shorter than you?  Because many of mine were, and I ended up with a gallery of slightly low angle headshots that were not a great look for me.

In my business, I include a height question in my questionnaire for this reason. If my client is my height or taller, I include a step stool in my gear bag for the day.  It’s a crucial tool. It’s okay to tell your photographer you want headshots from a higher angle.

There are, of course, exceptions to every rule and we don’t want to stifle creativity. Sometimes low angle shots can add drama to an image or highlight a beautiful background.

If I’m shooting a low angle with a curvy client, I will usually ask them to angle their face to the side and upward. It helps add drama and is a more flattering to the face.

The Lean-Forward

This professional photographer go-to tip has actually produced some of the worst, most ridiculous headshots of me. The idea is that the farther you lean forward, the less your double chin will show. Yes, this is true, but everything in moderation, my friends.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

Some photographers had me lean so far forward that I was practically toppling over. It felt silly and wasn’t surprising when the images looked equally silly!

It’s true that you should lean towards the camera for your portraits, especially in a professional headshot. It is more flattering and also creates engagement between the subject and the viewer. Leaning back can emphasize a double chin and look awkward and detached.

The trick, however, is a subtle lean forward. You should not feel (or actually be) toppling over. If you are still trying to eliminate double chin, see tip one about the higher angle. It’s better for the photographer to be almost on top of you looking down than for you to be leaning too far forward.

The “S” Curve and Movement

Classically trained portrait photographers are taught that you should try to create an “S” curve when posing women. You may think your body resembles a different letter of the alphabet and I’d be right there with you.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

But it really doesn’t matter your size or shape, you can still create an S curve by shifting your hips and careful placement of hands and arms. Try touching your hair, your bra strap, or wrapping an arm around your waist.

If you are an apple-shaped person, it can be a bit more challenging. My best advice is to put on a flowy dress and dance! Movement in a dress will create beautiful lines every time. It’s my favorite thing to have my clients do.

If you aren’t into flowy dresses, that’s fine. Movement is still a great way to create flattering visual interest.

The Details

This is what I mean when I talk about being taken care of by your photographer. Unless you are specifically doing an artsy or editorial session during which things are supposed to unfold more organically, your photographer should be paying attention to details like how your hair is falling, if your jewelry is crooked, and if your clothing is askew. This is where I felt the most let down in some of my own headshots.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

The heavier I was, the less attention was paid to the details – as if the photographer was just trying to take photos that were “good enough” without taking the extra care they might take with a street size client.

Hear this! Your photographer should be fussing over you and if you are not comfortable being touched in that way, they can direct you on how to fix these things yourself.

You deserve this kind of care in a photo session.

Hair and Make Up Make a World of Difference!

I get it. You’ve spent a good bit of money on this session and the idea of paying another $200 for hair and makeup seems daunting. I’ve made these exact same deductions. But I’m telling you – if you aren’t great at doing your own hair and makeup, have it done professionally.

I can’t tell you how many times I’ve created gorgeous portraits of my clients only to have them tell me they wish they had gotten their hair professionally styled. I can do a lot in Photo Shop, but I can’t give you a different hairstyle.  

Go all in. You won’t regret it and you deserve it.

Communication is Key

I’m not giving you all of this information so you can go out there and boss your photographer around. Photographers are artists honing their craft. They have ideas and visions and various degrees of experience.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

But, once you’ve done your research and booked them, you need to find a balance between trusting their instincts and also taking charge of the session for which you are spending good money.

Discuss your concerns ahead of time. Be clear about what you hope to get from your images and what your insecurities are in a respectful manner.

You chose them for a reason, so don’t micro-manage everything they do. But don’t be afraid to speak up during your session. It’s better to address concerns while you still have shooting time left than after you get disappointing images. Just keep your suggestions in the spirit of collaboration instead of criticism.

6 Tips Plus Size Women Should Know When Booking a Plus Size Photoshoot
Image via Curvy Photographer

Regardless of size, we all have feelings about how we look in photos. Whether you are body positive, or still working through insecurities, we are all human. Give yourself grace and don’t let it stop you from booking the session.

The photography industry has played a role in how we see our bodies and the plus size community has been largely left in the shadows of professional media.

But ladies, we deserve to shine.

About Our Guest Author:

Curvy Photographer Headshot 1 scaled e1687978179465
Image via @MKLImages

Robin Dayley (she/her) has been a portrait and wedding photographer for 20+ years. Currently a San Diego resident, she also services Philadelphia, Delaware, and Maryland. You can check out her weddings and family portraits via her other brand, Dayley Photography. Robin loves spending free time volunteering with dog rescues which you can follow on Instagram @rescuedogphotog. She is a political activist and a high-functioning introvert.

This article, Picture Perfect! Here’s 6 Tips You Should Know When Booking a Plus Size Photoshoot first appeared on The Curvy Fashionista and is written by Guest Blogger.

Never miss the latest in plus size fashion news, trends, and conversations! Sign up for Curvy Fashionista Newsletter!

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