Ahh… athleisure. That deliciously comfortable marriage of soft, stretchy, and breathable materials that are designed to be both comfortable and functional, while still being fashionable enough to wear outside of the gym or workout space. As Newton’s First, the FIRST Big & Tall athleisure brand, can attest to.
Thanks to the epic shift from office to remote work that the COVID-19 pandemic brought, athleisure sales have skyrocketed as more and more people are turning their backs on the rigid, uncomfortable workwear of yesteryear.
And now Big & Tall men can finally experience it, too! Wil Cuadros and Amit Patel, co-founders of The Winston Box, the wildly successful first Big & Tall men’s subscription box service, were sick and tired of brands ignoring the exploding men’s Big & Tall population.
Did you know that the Big & Tall population is currently 11% of the country and growing at almost twice the rate of the regular size men’s apparel market? To fill the gap, they are launching Newton’s First. Already a hit with professional football players like Dion Dawkins of the Buffalo Bills, Newton’s First will be available to everyone this year.
So what inspired the birth of Newton’s First?
Wil Cuadros explains, “As the legend goes, Sir Isaac Newton was sitting under an apple tree and took one errant fruit to the head, which prompted him to develop his theory of gravity. Newton’s First Law of Motion states, in part, that the natural behavior of a body is to move in a straight line at constant speed unless acted upon by an outside force.
In our daily lives, our bodies are constantly acted upon by the outside forces of rigid and unforgiving fabrics and poorly designed garments that restrict our natural movement.
Our mission at Newton’s First is to produce thoughtfully designed garments using innovative comfort-first fabrics that allow the body to move naturally, preventing outside forces from slowing you down, breaking the laws of physics.”
How does Newton’s First Accomplish This?
In 3 simple steps; Fit, Fabric, and Fashion.
1. FIT: Available in sizes 1XL to 6XL (waists 40″ to 64″ and inseams 30″ to 38″), Newton’s First utilizes proprietary sizing that has been tested and refined on over 50,000 Big & Tall men across 5 different continents, guaranteeing that “the clothes effortlessly move with you, no matter what.”
2. FABRIC: High-quality fabrics are moisture wicking, breathable, durable, and lightweight, and have been engineered to perform under pressure, whether you’re out for a run, running an errand, or running a meeting.
3. FASHION: Both timeless wardrobe staples and contemporary styles for the modern man, inspired by the latest trends in athleisure and streetwear.
Newton’s First is now available at newtonsfirstclothing.com
Savvy shoppers can use code NF30 to get 30% off!
And the cherry/apple on top? Every Newton’s First garment is 100% sustainable, made with only eco-friendly materials and using green production processes, bringing forth high-quality garments meant to last for years to come! And yes, they do ship internationally!
